Client: Western Oregon University
Type of Business: Non-profit
Target Market: Latino & Russian women ages 25-35
Project Description: Marketing & Advertising Campaign, Branding, Multicultural Outreach, Graphic Design, Videography and social media.
Execution Summary: All marketing material, including postcards, posters, social media and internal website, were redesigned. It was important to maintain WOU’s brand while giving the translation program its own brand.
Our campaign was launched under the “I Interpret” tagline, which was subsequently translated to Russian and Spanish. Several videos were produced depicting translators discussing their passion for their work. The message, which was also disseminated using newer medium, such as targeted bilingual social media ads, produced a measurable increase in enrollment.